Dacia Iconography

Building a new visual territory for the best-selling car brand in Europe.

DACIA BIGSTER

Nørway

• 64° 34' 41.91" N

• 17° 53' 17.65" E

• Nørway • 64° 34' 41.91" N • 17° 53' 17.65" E •

Dacia Bigster SUV driving on a coastal highway with large text "DACIA BIGSTER" in the background.

Dacia Bigster SUV driving on a road beside water

Person in suit looking out window at parked blue SUV on street

Person taking a photo through car sunroof with smartphone

Dacia Bigster SUV parked on a cobblestone driveway next to a woman walking a dog at sunset.

Dacia Bigster SUV with open trunk, man carrying bags

Person reaching for a thermos in a car interior

Interior of a modern car showing steering wheel, dashboard, and infotainment system with a scenic view through the windshield.

DACIA SPRING

Los Angeles

• 34°03′00.00″ N

• 118°15′00.00″ W

• Los Angeles • 34°03′00.00″ N • 118°15′00.00″ W •

Red SUV parked near a coffee shop with two people walking on the sidewalk.

Car interior showing sporty seats and dashboard with open door, two people sitting on a basketball court outside.

Red electric car charging at a station with a woman standing nearby on a city street.

Red Dacia car driving in urban setting with cityscape in background

Overhead view of red car with open doors and four people standing around it in a parking lot.

A red SUV parked on a sunny street with people walking and a skateboarding person in motion blur nearby, in front of a modern building with a yellow and gray facade.

Red compact electric SUV parked on rooftop with city skyline background.

Child carrying groceries towards a parked Dacia car on a rooftop parking lot with a city skyline in the background.

DACIA DUSTER

Cape Town

• 33° 55' 33.02" S

• 18° 25' 23.59" E

• Cape Town • 33° 55' 33.02" S • 18° 25' 23.59" E •

Off-road vehicle driving on a rocky trail near a lake

Interior of a Duster SUV with two men driving off-road

Front view of a Dacia Duster SUV on a dirt path in a scenic outdoor landscape with grass and mountains in the background.

Outdoor camping scene with three men and a dog

Close-up of a green car's rear light and body, featuring a distinctive design with a mountain background.

SUV driving on a dusty dirt road with mountains in the background, under a cloudy sky.

Green Dacia Duster SUV parked on a mountain road with people and a dog in the background.

Magazine article title "The Good Life: Comment Dacia est devenue une marque cool" by Rémy Dessarts.

Le Figaro article headline about Dacia by Valérie Collet

Capital magazine article title in French: "Comment Dacia a inventé le low-cost sexy" by Jean Botella.

This page showcases part of the visual territory developed for Dacia and implemented in more than 40 countries.

Dacia is redefining its image, transitioning from a low-budget car brand to an affordable and smart choice. Along with the evolution of its products, communication and visual storytelling play a key role on building a cool and aspirational brand.

We established a unique territory for Dacia: rooted in real life, connected to nature, and embodying simplicity while offering everything essential.

The iconography work encompasses the art direction approach, including location scouting, color palette, photography, lighting design, casting, post-production, etc.
Together, all these elements bring the brand’s vision to life, aligning with its new identity and values.

Created with Paul Jeannin, Nicolas Poirier, Benjamin Lagouche, Laurent Picard, Gabriel Gherca and Romulus Petcan.
Photographers: Frederic Schlosser, He&Me, BAM, Sebastien Staub.