Hello,
I’m kevin ;)
Creative Director with 20+ years building iconic brands and creative systems across Europe and Latin America. I lead ideas and teams by bringing together strategy, storytelling, design and generative AI to solve business problems. From Publicis Conseil Paris to WMcCann São Paulo, I've led award-winning work that reshaped how brands are perceived. Passionate about craft, cultural relevance and the future of creative work.
Dacia
Brand Territory
Building a creative system that helped reposition Europe's best-selling car from affordable to desirable across markets.
Heineken
Cases
Shaping one of the world's most iconic brands across cultures, platforms, and markets.
COca-COla
The Black Santa
The brand that invented Santa Claus reimagined who Santa Claus could be.
Beats
Zodiac
When beer's biggest empire needed to earn back the young.
NAN
Mom Science
A platform idea revealing the everyday science of parenting, designed to scale across dozens of markets.
SOny
Skip Ad Festival
Consumers were put on judge position using YoutTube pre-roll.
Publicis
Love the CHange
A video biography of Marcel Bleustein-Blanchet, the founder of Publicis.
Ninho
Lasts forever
How insightful questions can trigger emotions and business results.
Arno
Fan editorials
An interactive print campaign in fashion and entertainment editorials.
Thinking
My point of view about creativity, AI, culture and the future of creative work.
Startup:
Studio Geek
A fan-first company creating official pop culture products.
Nice to meet you
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Nice to meet you *
I’ve spent over 20 years as an Art Director and Creative Director, blending creativity and strategy to drive business impact. Along the way, I have helped to build some of the world’s most iconic brands: Heineken, Coca-Cola, Renault/Dacia, Chevrolet, Mastercard, Sony, Nestlé, , Amazon Prime Video, L’Oréal and others.
Creative Leadership & Global Impact
As a Creative Director at Publicis Conseil (Paris), I led campaigns across French, European, and global markets, developing work that resonates across cultures. Managing cross-functional teams both in-person and remotely, I collaborate with colleagues, partners, and clients to ensure brand relevance and creative excellence, from Europe to Latin America, from the Philippines to South Africa, from Dubai to Shenzhen.
As COO at WMcCann (São Paulo), I co-led the creative and business strategy of what became Brazil's largest agency (CENP-Meios Ranking, 2021), overseeing 500+ professionals and driving integrated work across brand, performance, and culture.
Creativity, AI & the Future of Ideas
I develop full-funnel campaigns, always looking for new ways to scale, measure impact, and push creative boundaries. Generative AI changed how I work, not by replacing judgment, but by expanding territories. I use it to pressure-test briefs, stress-test cultural assumptions, and explore directions that would take much longer to sketch. The constant evolution of this space keeps me hands-on: learning, experimenting, and redefining what’s next.
Recognized Work & Industry Influence
Work I’ve led has earned major global recognition, including Golden Cannes Lions (Heineken and Coca-Cola), Effie Awards, One Show, D&AD, London International Awards, Clio Awards, and New York Festivals.
Beyond winning awards, I’ve been a jury member at Global Effie, New York Festivals, FIAP, El Ojo, Facebook Awards, and Clube de Criação, helping set the benchmark for creative excellence worldwide.
That’s me ;)
Born in Brazil, with Chinese roots, shaped by Paris, São Paulo, and everywhere in between.
If you’d like to know more, click here for details or let’s connect: kevinpzung@gmail.com