Hello,
I’m kevin ;)
Creative Director with 20+ years building iconic brands and creative systems across Europe and LATAM. I lead teams and ideas by bringing together strategy, storytelling, design and generative AI to solve business problems. From Publicis Conseil Paris to WMcCann São Paulo, I've built award-winning work that reshaped how brands are perceived. Passionate about craft, cultural relevance and the future of creative work.
Dacia
Brand Territory
Building a creative system that helped reposition Europe's best-selling car from affordable to desirable.
Heineken
Cases
Shaping one of the world's most iconic brands across cultures, platforms, and markets.
COca-COla
The Black Santa
The brand that invented Santa Claus reimagined who Santa Claus could be.
Beats
Zodiac
When beer's biggest empire needed to earn back the young.
NAN
Mom Science
A platform idea revealing the everyday science of parenting, designed to scale across dozens of markets.
SOny
Skip Ad Festival
Consumers were put on judge position using YoutTube pre-roll.
Publicis
Love the CHange
A video biography of Marcel Bleustein-Blanchet, the founder of Publicis.
Ninho
Lasts forever
How insightful questions can trigger emotions and business results.
Arno
Fan editorials
An interactive print campaign in fashion and entertainment editorials.
Thinking
My point of view about creativity, AI, culture and the future of creative work.
Startup:
Studio Geek
A fan-first company creating official pop culture products.
Nice to meet you
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Nice to meet you *
For more than two decades, I've worked at the intersection of creativity, strategy and business, helping global brands evolve through ideas, systems and creative leadership.
Creative Leadership & Global Impact
I build creative organizations where strategy, craft and business move in the same direction. Throughout my career, I've led multidisciplinary teams across Europe, Latin America and global markets, collaborating with colleagues, partners and clients to create work that travels across cultures.
At Publicis Conseil Paris, I led campaigns for French, European and global brands. At WMcCann São Paulo, as COO, I helped shape both the agency's creative vision and business strategy, overseeing more than 500 professionals while driving integrated work across brand, performance and culture.
Creativity, AI & the Future of Work
Generative AI expanded how I work, not by replacing judgment, but by expanding what's creatively possible. I use it to pressure-test ideas, challenge assumptions, accelerate exploration and strengthen creative thinking. More than a new tool, I see it as a new creative partner that is reshaping how ideas are built, teams collaborate and creative work evolves.
Recognized Work & Industry Influence
The work I've led has been recognized at Cannes Lions, D&AD, One Show, Clio Awards, London International Awards, New York Festivals, Effie and Clube de Criação.
Beyond the work itself, I've served as a jury member at Global Effie, New York Festivals, FIAP, El Ojo, Facebook Awards and Clube de Criação, helping evaluate and celebrate creative excellence around the world.
That’s me ;)
Brazilian, with Chinese roots. Professionally shaped by Paris, São Paulo and everywhere in between.
If you’d like to know more, click here for details or let’s connect: kevinpzung@gmail.com