I've always been fascinated by how comics, movies, games, and entertainment shape our culture, but disappointed by how the consumer goods industry often offers low-quality products that don't do justice to such rich stories.

In 2013, two partners and I decided to create the products we couldn’t find on the market. We founded Studio Geek, a startup that partnered with licensors to develop official products inspired by comics, movies, TV shows, and games.

Studio Geek gave me the opportunity to lead and be deeply involved in every aspect of the creative ecosystem: brand identity, product development, packaging, visual merchandising, events, and all facets of communication. From influencer marketing to CRM strategies. From content creation to digital conversion funnels, I leveraged social media platforms, e-commerce tools, and analytics to drive customer engagement and optimize performance.

Four years later, Studio Geek had launched over 400 different products, built a strong online community, and opened five physical stores in Brazil. However, after deciding to move to Paris, I chose to step away from the company.

I’m proud to have helped change how the industry approaches the geek universe in Brazil and to have created products that enhance fans' experiences with their favorite stories.