Sony | Skip ad festival
Consumers were put on judge position using YoutTube pre-roll.
Five seconds: that’s how long we have to wait to skip an ad on YouTube.
And that’s the perfoming time we gave for each musician at the first Skip Ad Festival.
An online music contest on YouTube pre-roll that put the consumers on judging position, giving them the experience of becoming part of the program.
They had 5 seconds to watch and judge the presentation.
Interaction Ratings
Created with Elias Carmo, Kiko Mattoso, Daguito Rodrigues, Henrique Mattos and Hugo Rodrigues.