Hello,
I’m kevin ;)
Creative Director with 20+ years of experience crafting award-winning projects for global brands. Currently at Publicis Conseil (Paris), leading full-funnel campaigns and increasingly integrating generative AI into the creative workflow. Passionate about blending creativity, design, strategy and technology to achieve business results, one prompt at a time.
Beats
Zodiac
Product development: a brand new alcoholic drink inspired by astrology.
Dacia
Iconography
Building a new visual territory for the best-selling car brand in Europe.
Heineken
The Cliché
A global record for Heineken in views, likes, shares, and comments.
SOny
Skip Ad Festival
Consumers were put on judge position using YoutTube pre-roll.
COca-COla
The Black Santa
The brand that introduced Santa Claus reimagined Santa Claus.
Publicis
Love the CHange
A video biography of Marcel Bleustein-Blanchet, the founder of Publicis.
Ninho
Lasts forever
How insightful questions can trigger emotions and business results.
Arno
Fan editorials
An interactive print campaign in fashion and entertainment editorials.
Nice to meet you
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Nice to meet you *
I’ve spent over 20 years as an Art Director and Creative Director, blending creativity, innovation, and strategic thinking to drive business impact. Along the way, I have helped create projects for some of the world’s most iconic brands—Heineken, Coca-Cola, Nestlé, Renault/Dacia, Chevrolet, Mastercard, Amazon Prime Video, Sony, L’Oréal and others.
Creative Leadership & Global Impact
As a Creative Director at Publicis Conseil (Paris), I lead campaigns across French, European, and global markets, developing work that resonates across cultures. Managing cross-functional teams both in-person and remotely, I collaborate with colleagues, partners, and clients to ensure brand relevance and creative excellence—from Europe to Latin America, from the Philippines to South Africa, from Dubai to Shenzhen.
Previously, as Chief Operating Officer (COO) at WMcCann (São Paulo), I helped shape the agency’s creative vision and business strategy. By fostering a culture of innovation, talent development, and data-driven decision-making across disciplines, I played a key role in positioning WMcCann as Brazil’s largest agency (CENP-Meios Ranking, 2021).
Creativity, AI & the Future of Ideas
I develop full-funnel campaigns, always looking for new ways to scale, measure impact, and push creative boundaries. Generative AI has become a key part of my process—from ideation to concept development and execution—unlocking new possibilities in the creative workflow. The constant evolution of this space keeps me hands-on — learning, experimenting, and redefining what’s next.
Recognized Work & Industry Influence
Work I’ve led has earned major global recognition, including Golden Cannes Lions (Heineken and Coca-Cola), Effie Awards, One Show, D&AD, London International Awards, Clio Awards, and New York Festivals.
Beyond winning awards, I’ve been a jury member at Global Effie, New York Festivals, FIAP, El Ojo, Facebook Awards, and Clube de Criação—helping set the benchmark for creative excellence worldwide.
That’s me ;)
Born in Brazil, with Chinese roots, now calling France home. Passionate about blending creativity, design, strategy and technology to achieve business results.
If you’d like to know more, click here for details or let’s connect: kevinpzung@gmail.com